Frequently Asked Questions

Cannabis dispensaries, delivery services, cultivators, processors, testing labs, product brands, and CBD product brands use QualSCORE every day to collect valuable customer feedback, evaluate and monitor their reputation for quality and service, and gather business intelligence data through market research that helps them make strategic decisions and drive maximum returns from R&D, sales, marketing, financial, operational, personnel, compliance, and legal investments.

A cannabis business refers to any licensed business operating across the cannabis supply chain, including: dispensaries, retailers, delivery services, cultivators, manufacturers, processors, producers, and testing labs. A cannabis brand refers to any cannabis product brand available for sale to consumers and/or patients in the legal cannabis market.

You can get a QualSCORE Quality Rating by signing up. When you pay the low initial rating fee of $300 to $600, we’ll work with you to make it easy for your customers to access your Quality Survey on your receipts and in other strategic locations as appropriate. As soon as a statistically representative number of survey responses are received, QualSCORE will calculate your initial QualSCORE Quality Rating.

The QualSCORE Quality Rating is a measurement of cannabis business and brand quality.

The QualSCORE Quality Rating is calculated based on feedback from real customers who respond to a proven survey developed specifically to evaluate quality based on customer experiences. Unlike other quality ratings and customer review tools, the QualSCORE Quality Rating is verifiable, reliable, and as accurate as possible.

When you get your QualSCORE Quality Rating, you get a numeric score that you can use to differentiate your business or brand from competitors in your marketing and sales materials, on your website, and more (if your score is high) or to make critical improvements (if your score is low) so your business is positioned for growth and long-term success.

If your QualSCORE Quality Rating is 91 or higher, you’ll earn the QualSCORE High Quality Award (QSHQA), and if you sign up for monthly access to QualSCORE’s, customer feedback, complaint resolution, and market research tools, you get permission to use the QualSCORE High Quality Award logo to promote your achievement and instantly communicate to consumers that your business or brand is better than the competition.

You also get the opportunity to earn the QualSCORE SAFE Certification, a credential awarded to cannabis brands and businesses that are truly committed to quality and customer happiness and meet specific qualifying criteria.

Cannabis businesses and brands that earn a QualSCORE Quality Rating of 91 or above receive the QualSCORE High Quality Award designating them as the best in the industry. Recipients of the QualSCORE Quality Award have permission to promote their status using the QualSCORE High Quality Award logo in their marketing.

Award recipients also earn a spot in the QualSCORE High Quality Business Network (QSHQBN) and appear in the QualSCORE High Quality Business Directory (QSHQBD) for businesses or the QualSCORE High Quality Product Menu (QSHQPM) for brands, so it’s easy for consumers to find them when looking for the best cannabis businesses, cannabis brands, and CBD brands.

Cannabis businesses and brands that earn the QualSCORE High Quality Award are automatically included in the QualSCORE High Quality Business Network, which earns them a listing in the QualSCORE High Quality Business Directory and/or the QualSCORE High Quality Product Menu where it’s easy for consumers to find the best businesses and brands to buy from.

Cannabis dispensaries and other businesses that earn spots in the QualSCORE High Quality Business Network will be included in the QualSCORE High Quality Business Directory. This online and print directory helps consumers find the best cannabis and cannabis-related businesses to buy from.

Cannabis brands that earn spots in the QualSCORE High Quality Business Network will be included in the QualSCORE High Quality Product Menu. This online and print menu helps consumers find the best cannabis and CBD products to buy.

Many review sites are filled with fake reviews and reviews that have been paid for by companies. Whether reviews on sites like Yelp and Amazon are written by friends, employees, and relatives or they’re posted by paid writers, the reality is you can’t trust what you can’t verify.

What makes QualSCORE Quality Ratings better than other customer review sites is that all ratings are based on real customer feedback from people who made verified purchases from the business or brand being rated.

QualSCORE Quality Ratings are more accurate than other quality ratings because QualSCORE uses technology to ensure fake reviews and survey stuffing risks are mitigated. Our proven survey coupled with our ability to collect feedback from representative customer samples is second-to-none.

In addition, we manually audit all Quality Ratings in a non-threatening and non-invasive way on a quarterly basis. It’s our mission to develop the most accurate and trusted quality rating system for the cannabis industry.

The QualSCORE customer feedback survey software was built with anti-survey stuffing technology to ensure fake responses are identified and removed from the QualSCORE Quality Rating score calculation.

You’re always in complete control of how your QualSCORE Quality Rating is used, which means if you don’t want to make it public, you don’t have to. In addition, QualSCORE offers a re-rating option to businesses and brands that make significant improvements in quality and service. By signing up for ongoing access to our monitoring, management, and market research tools, you can track your score, quickly identify problems that could negatively affect your score, and make changes to improve it.

We back up our quality rating and market research tools with a Customer Satisfaction Guarantee. If your company has used QualSCORE’s products and/or services for a full calendar year and you’re not completely satisfied, the company can get a prompt and full refund of 12-months of the monthly subscription fee (up to $1200). To qualify for the refund, you need to meet specific terms and conditions.

Terms and Conditions of Customer Satisfaction Guarantee:

- Company is required to participate in QualSCORE’s Cancellation Survey
- Company is required to have a one-hour meeting with QualSCORE
- The initial QualSCORE Quality Rating fee (and/or any re-rating fee) is not refundable

As an incentive to motivate customers to take your QualSCORE Quality Rating Survey and as a thank you for taking the time to provide honest feedback, your customers can receive exclusive savings and discounts that they can redeem with their next purchase from your business or brand (valid at participating locations only). We’ll work with you to develop the best incentives for your business, brand, and customers.

The QualSCORE customer feedback, quality rating, and market research tools are HIPPA compliant. If your business is a medical cannabis dispensary, we’ll need to sign a HIPPA Business Associate Agreement (BAA). All customer data is kept private. You can read more in our Privacy Policy.

QSQS: QualSCORE Quality Survey
QSQR: QualSCORE Quality Rating
QSHQA: QualSCORE High Quality Award
QSHQBN: QualSCORE High Quality Business Network
QSHQBD: QualSCORE High Quality Business Directory
QSHQPM: QualSCORE High Quality Product Menu
SAFE: SAFE Certification from QualSCORE
HHCS: Happy Happy Customer Survey from QualSCORE
HHES: Happy Happy Employee Survey from QualSCORE